Compton, California native and CEO, Dr. Theresa Price founded the National College Resources Foundation (NCRF) a 501c3 non-profit organization in 1999 in a direct response to the passing of California’s proposition 209 that banned affirmation action programs in California colleges. Since its inception, the organization has secured and distributed more than $300 million in scholarships & grants to over 400,000 students (over 200,000 first generation students) through 100 College Expos produced by NCRF.
Dr. Price graduated from California State University Long Beach with a bachelor’s degree in Broadcast/Journalism and a minor in Speech Communications and in 2016; she received an Honorary Doctorate Humane Letters from Virginia University of Lynchburg. After noticing a surge in high school dropout rates, primarily among the underserved and underrepresented students, she was determined to make a difference. As a strong proponent of education and having little resources of her own, Dr. Price set out on a mission to create/find something that would help curtail the high school dropout rate and offer resources that would help underserved, underrepresented, at risk and low resource students and families. She wanted to give them the hope and the help they needed to have a fair chance at success.
With a heart to help and having no idea of the magnitude of what she was about to embark upon, Dr. Price launched the Black College Expo™, a portal providing college resources for as many as would come. Now, nearly 20 years later NCRF is a fully staffed agency based in Diamond Bar, California providing production support, marketing and outreach for the Black College Expo™, a seven-city tour with a presence in Los Angeles, Oakland, Atlanta, DC/Maryland, Houston and New York, along with California events; Latino College Expo™, Students Think S.T.E.A.M. Expo and All Sports Expo. Dr. Price’s passion and concern for the future of our youth transcends color, religion, socioeconomic status and gender.
More about Dr. Theresa Price
After graduation, Dr. Price began her career in television at CBS Channel 2 as a news assistant. Later, she worked at radio station 103.9 KACE FM, as a Promotions Coordinator and news assistant, where she did on-air news features and public service announcements before being promoted to Community Assistance Line Coordinator.
Later, Theresa’s outgoing personality and ability to command a room would land her a position Account Executive at one of L.A.’s most popular radio stations, KGFJ 1230 AM. After winning several awards, it wasn’t long before she was promoted to Retail Sales Manager, National Sales Manager and finally General Sales Manager. After her success at KGFJ, Radio Stations KFI-KOST-KACE (Cox Broadcasting, now iheart Media) recruited her to join their company as a Senior Account Manager. Theresa again received numerous sales awards and generated more than 2 million in sales.
Armed with several years of experience in the areas of sales and marketing, Dr. Price leaves radio to launch her own marketing firm “Jabez 3 Enterprises, Inc.”, where she and her team developed and executed marketing plans for companies such as the UniverSoul Circus, General Mills, Nike, Pepsi, Kellogg, Sean John, Codeblack, and various top selling recording artists.
Dr. Price has received numerous awards and commendations across the country for her work in the community. She has received awards from National Council of Negro Women, National University Women, Carson Black Chamber of Commerce, Black Writers on Tour, We See You Awards, Bowie State University’s Black Male Agenda, Pomona Association of Black School Educators, the Humanitarian Award 102.3 KJLH, 2015 Relevant Honors Award, 10th Council District Women’s Steering Committee Education Community Service Award, LA South Chamber of Commerce Women in Business Award, and just recently The Oral Lee Brown Foundation and San Gabriel Valley NAACP.